Google cuts Facebook a check?

So, Google has bought social media marketing software developer Wildfire, in a deal that is reportedly worth up to 400 million dollars.

What’s Wildfire you ask? Well, Wildfire is a company that delivers marketing service across all kinds of social networking sites like Facebook, Twitter, YouTube, Pintrest, LinkedIn, and now Google+.

Wildfire has stated that they will continue to provide services to Google’s competition, so this deal now has Google’s hand in everyone’s pot.

One of Wildfire’s biggest backers was FBFund, which leaves Google in the position of writing one of its biggest rivals, Facebook, an indirect check.

It will be interesting to watch how the Wildfire-Facebook relationship builds going forward from here. So far, Google and Facebook have said all the right things. My question is, how long will Facebook want Google having access to data that could be beneficial to Google+? On the other hand, Google now owns a service that they will actually benefit from their competitors being successful.

Tell me what you think in the comments below, folks.

Source: Business Insider